by Lisa Dickson | Jun 28, 2016 | Marketing
Marketing your blog Brainstorm keywords for each blog post Keywords are the important words that relate to the topic of your blog, and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people search for frequently will...
by Lisa Dickson | Jun 28, 2016 | Marketing
Uploading your podcast Put your RSS podcast feed on the internet Go to feedrunner and type in the URL of your blog and click I am a podcaster on the next screen, configure the elements for your podcast. These are the elements that directly relate to the podcast. Your...
by Lisa Dickson | Jun 24, 2016 | Marketing
Digital Marketing. What is it and how does it work? Digital Marketing is an umbrella term for the targeted, measurable and interactive marketing of products and services using digital technologies to reach and convert lead into customers and retain them. The key...
by Lisa Dickson | Jun 24, 2016 | clever stuff, Marketing
The Three M’s of Marketing are going to be your best friend, and your lover throughout the planning and execution of your marketing strategy, why? Well because these will help you identify and plan your strategy. The M’s themselves stand for Market,...
by Lisa Dickson | Jun 24, 2016 | Marketing
So, we touched on this briefly in The Three M’s – Now for an explanation, Who is your who? Your who is the person/people or business you are targeting with your marketing campaign. These are the people you’ve followed on Twitter, liked on Facebook,...
by Lisa Dickson | Jun 24, 2016 | Marketing
Reviews and Testimonials may sound the same but are very different in how they look and come across in language. A review is given on an individual product that your company offers where changes can be made, whereas a Testimonial documents any qualifications or...
