by Lisa Dickson | Jun 28, 2016 | Marketing
Groupon is an online deal website that provides printable or digital vouchers for daily deals offered by local businesses, and some international businesses, depending on what type of product you’re looking for. The site itself allows you to advertise a physical...
by Lisa Dickson | Jun 28, 2016 | Marketing
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal and that it isn’t already being covered by other established bloggers. If it...
by Lisa Dickson | Jun 24, 2016 | Marketing
Digital Marketing. What is it and how does it work? Digital Marketing is an umbrella term for the targeted, measurable and interactive marketing of products and services using digital technologies to reach and convert lead into customers and retain them. The key...
by Lisa Dickson | Jun 24, 2016 | clever stuff, Marketing
The Three M’s of Marketing are going to be your best friend, and your lover throughout the planning and execution of your marketing strategy, why? Well because these will help you identify and plan your strategy. The M’s themselves stand for Market,...
by Lisa Dickson | Jun 24, 2016 | Marketing
So, we touched on this briefly in The Three M’s – Now for an explanation, Who is your who? Your who is the person/people or business you are targeting with your marketing campaign. These are the people you’ve followed on Twitter, liked on Facebook,...
by Lisa Dickson | Jun 24, 2016 | Marketing
Reviews and Testimonials may sound the same but are very different in how they look and come across in language. A review is given on an individual product that your company offers where changes can be made, whereas a Testimonial documents any qualifications or...