Turn goals into objectives

Turn goals into objectives

The difference between Goals and Objectives A goal is a general statement, a broad outline, it’s open ended and helps set the scene. For example, ‘I want to earn more money this year’   Well, earning a £1 more than last year achieves that goal so it’s not going to...
Is profit or cash more important?

Is profit or cash more important?

A question we are often asked – is profit or cash more important. Both are important of course, but for a business to survive it needs cash first and profit second. A balanced approach and clear objectives should focus the company on delivering:  1. Effective...