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The Three M’s of Marketing are going to be your best friend, and your lover throughout the planning and execution of your marketing strategy, why? Well because these will help you identify and plan your strategy. The M’s themselves stand for Market, Message, Media, and need to be in that exact order when planning….
So, we touched on this briefly in The Three M's - Now for an explanation, Who is your who? Your who is the person/people or business you are targeting with your marketing campaign. These are the people you've followed on Twitter, liked on Facebook, and connected with...
Reviews and Testimonials may sound the same, but are very very different in how they look and come across in language…
A review is given on an individual product that your company offers where changes can be made, whereas a Testimonial documents any qualifications or particular qualities the company has…
Although having already touched on email Marketing briefly in the Making The Most Of Your Online Presence Is Key article, There is more to it than the brief description given. However, I believe this little gem deserves more than a paragraph to describe it as it is so...
The rules governing accounting standards are undergoing the biggest change in 30 years which impacts the way companies have to report their accounts. Goodbye ‘Abbreviated Accounts’ – hello ‘Abridged Accounts’. Here follows a very high-level guide to the new accounting standards that WILL affect your business.
Claiming for fuel – how good record keeping can save you money.
If you are required to use your own vehicle for work, you can claim business mileage expenses from your employer for business mileage.
Staff payslips – what are the rules? The Employment Rights Act of 1996 states that an employee has the right to a written pay statement. Our article will help you with the do’s and don’ts of issuing payslips to staff.
If you are VAT registered in the UK, it is a given that you can reclaim any VAT you might be charged by a UK supplier.
But what can you do when an EU supplier charges VAT on their invoices?
Many of you will be networking and giving business cards to contacts and potential clients. How do you stand out from the crowd?
Does a company director with no tax liabilities, have to file a Self Assessment return or not? Here is our opinion on this very confusing matter.