by Lisa Dickson | Jun 24, 2016 | clever stuff, Marketing
The Three M’s of Marketing are going to be your best friend, and your lover throughout the planning and execution of your marketing strategy, why? Well because these will help you identify and plan your strategy. The M’s themselves stand for Market,...
by Lisa Dickson | Jun 24, 2016 | Marketing
So, we touched on this briefly in The Three M’s – Now for an explanation, Who is your who? Your who is the person/people or business you are targeting with your marketing campaign. These are the people you’ve followed on Twitter, liked on Facebook,...
by Lisa Dickson | Jun 24, 2016 | Marketing
Reviews and Testimonials may sound the same but are very different in how they look and come across in language. A review is given on an individual product that your company offers where changes can be made, whereas a Testimonial documents any qualifications or...
by Lisa Dickson | Jun 24, 2016 | Marketing
Although having already touched on email Marketing briefly in the Making The Most Of Your Online Presence Is Key article, There is more to it than the brief description given. However, I believe this little gem deserves more than a paragraph to describe it as it is so...
by Lisa Dickson | May 26, 2016 | Accounting 101, Small Business Accounts
The rules governing accounting standards are undergoing the biggest change in 30 years which impacts the way companies have to report their accounts. Here follows a very high-level guide to the new accounting standards that WILL affect your business. So what is...
